DID Platform

All-in-one platform aimed at streamlining the collaboration between influencers and brands!

Overview

The core objective of the DID platform was to facilitate brands in identifying influencers that align perfectly with their campaign goals, enhancing efficiency and effectiveness in digital marketing strategies.

A SAAS Plataform for brands, marketing agents and Influencers to connect

Challenge

The primary challenge was to understand and address the distinct needs of both influencers and brands while maintaining the privacy and integrity of influencers’ operational metrics. Balancing these dual objectives required a nuanced approach to platform functionality and user interface design.

Solutions:

Robust Filtering System:

For brands: An advanced search functionality including location-based filtering, content type, social listening, and follower demographics.

For influencers: A knowledge path that provided less experienced influencers with relevant educational content and a campaign budgeting tool that guided pricing based on benchmarks with similar profiles.

User-Centered Design Process:

Started with extensive market research, competitor analysis, and benchmarking against leading platforms like Airfluencer and #PAID.

Developed personas for both major and minor brands and various categories of influencers (nano, micro, and medium) to pinpoint the target audience.

Conducted detailed interviews with each persona to map out their specific pain points using tools like empathy maps to validate feature hypotheses.

My Role

My role was to lead the user-centered design process, integrating empathetic UX strategies with refined UI solutions.

This approach seamlessly connected influencers and brands, utilizing Figma for detailed prototyping and user testing to optimize both functionality and visual appeal, ensuring the platform met its key objectives.

Also performed a key role in the research phase where I was deeply involved with most of the interviews and had a significant influence on the direction of our user discovery process.

Design and Prototyping:

Utilized user journeys to define two main pathways for influencers: profile creation to first brand contact and engaging with the educational track.

Developed a comprehensive style guide including typography, color schemes, buttons, icons, and basic components to ensure consistency across the platform.

High-fidelity wireframes were designed using Figma, followed by functional prototypes to validate with stakeholders.

Outcome

The project provided deep insights into user needs and expectations.

Pre-launch testing indicated that the planned features were well received, particularly the educational components for influencers and the robust search capabilities for brands.

Learnings

The project underscored the importance of continuous engagement with potential users and stakeholders throughout the development process.

This iterative feedback mechanism was crucial in pivoting the design to better meet user needs and avoiding the development of unnecessary features.